Al-Rajhi Bank, in collaboration with the Gulf Center for Cancer Control & Prevention at King Faisal Specialist Hospital and Research Centre in Riyadh, concluded its breast cancer awareness campaign, which takes place every month of October year after year. The campaign was implemented through awareness lectures with training on how to conduct a self-examination twice in the headquarters tower for women and in 22 women's branches in Riyadh, Qassim, Al-Ahsa, Medina and Jazan, in addition to an educational campaign through social media and one of the commercial centers.
A group of specialized charities participated in the campaign, and these include the Tafawil Anti-Cancer Charitable Society in Al-Ahsa, the Balsam Association for Rehabilitation and Support of Cancer Patients’ Families in Buraidah, the Tuhur Association for Care and Support of Cancer Patients in Onaiza, and the Zahra Breast Cancer Association in Riyadh.
The Gulf Center for Cancer Control at King Faisal Specialist Hospital and Research Center in Riyadh announced that the campaign had achieved its goals, as the number of beneficiaries, whether in the bank’s branches or commercial malls, reached 778 women. The number of tweets and awareness clips sent by the bank, the center and the participating associations reached 46 tweets, watched by more than 104,500 followers.
It is worth noting that the bank is keen to participate annually in the World Breast Cancer Awareness Month, organized in its branches and in public places where this type of campaign always receives a great turnout and interaction from female employees and clients, due to the bank’s belief in the importance of raising awareness about the disease and the risk factors causing it, while stressing on the importance of early examination and detection of breast cancer..