Al Rajhi Bank, in cooperation with Neqa, launched the Aware of my Health & Wealth campaign in middle and high schools in Riyadh, to implement throughout the 1439-1440 AH academic year.
The campaign will reach schools in Dammam, Al Ahsa and Hail, raise awareness, through the Association, of the dangers of smoking, and provide treatment for smokers. In addition, the Bank will provide financial awareness sessions in schools to increase the students' knowledge of financial matters, saving and investment and the risks they may face on social networking sites.
This campaign was a reaction to the obvious adolescents targeted in smoking ads and on social media to make a quick profit, which has serious consequences if an account holder shared his banking and personal information to those unreliable parties.
According to Neqa, 21.2% of the 13-15 age group of male school students in Saudi Arabia, and 9.1% of girls of the same age use tobacco. According to studies conducted by the WHO (World Health Organization) Regional Office for the Eastern Mediterranean in 2013, 13% of male students and 5% female students of the previous age group smoke cigarettes. Another study indicated that 90% of drug users tried smoking at a young age.
Al Rajhi Bank is executing this campaign for the second year in a row believing in its valuable role in such activities. It also acknowledges the importance to participate in awareness programs that contribute to reducing risks to health and money. The Bank was also keen to activate the community volunteer spirit within employees and enhance the Bank's relationship with employees and the community.