alrajhi bank Ranks First Among the Most Valuable Brands in Saudi Arabia, According to Kantar BrandZ

alrajhi bank has been ranked first in the 2026 list of the top 20 most valuable brands in the Kingdom of Saudi Arabia, according to the Kantar BrandZ report issued by Kantar, the global leader in marketing data, analytics and brand value measurement.

 

According to the report, the alrajhi bank brand is valued at approximately USD 20.3 billion, up 21% from the previous year and ahead of the 15% growth in the total value of the brands on the list.

 

The result continues the bank's steady growth in brand value over recent years, from USD 12.564 billion in 2023 to USD 13.959 billion in 2024, then USD 16.784 billion in 2025, reaching USD 20.292 billion in 2026.

 

This ranking builds on the position alrajhi bank has established as one of the leading financial institutions in the Kingdom and the region. It is supported by the bank's performance, its customers' trust, and its "Harmonize the Group" strategy, which connects products and services within a single banking experience, alongside continued development of its digital channels and services and of the customer experience.

 

Saed Basit, General Manager of Marketing and Customer Experience at alrajhi bank, said: "alrajhi bank's first place among the Kingdom's most valuable brands reflects the strength of its relationship with customers and the trust it has built over the years. We see this achievement as a responsibility that drives us to keep developing an integrated banking experience that meets our customers' expectations, and to strengthen the alrajhi bank brand and its standing across the Kingdom and the region."

 

He added: "The steady growth in brand value reflects the bank's ability to turn its strategy into tangible value for customers, by developing products and services, raising the quality of the experience, and broadening the solutions that serve the needs of different customer segments."

 

alrajhi bank continues to strengthen its presence and standing by offering integrated banking and investment solutions for individuals and businesses, and by investing continuously in its services and technology capabilities. This contributes to higher efficiency, a better customer experience, and sustainable value for customers, shareholders and society.