alrajhi bank Named Saudi Arabia’s Most Influential Banking and Financial Brand for Seventh Consecutive Year

alrajhi bank has further reinforced its leadership in Saudi Arabia’s banking and financial sector after being named the sector’s Most Influential Brand for the seventh consecutive year, according to the latest Ipsos Most Influential Brands study. The Bank achieved the highest overall score among banks, with 195 points.

 

The continued recognition reflects the strength of alrajhi bank’s brand, its deep-rooted position among customers and the wider community, and its ability to build lasting relationships founded on trust and meaningful value. It also underscores the Bank’s continued commitment to advancing the banking experience in line with customers’ evolving needs and expectations.

 

The Ipsos Most Influential Brands assessment is based on a range of key dimensions measuring a brand’s presence and influence, including trustworthiness, leadership and excellence, engagement, empathy, utility, and social responsibility. Together, these dimensions provide a comprehensive measure of the strength of a brand’s relationship with its customers and society.

 

Commenting on the recognition, Saed Basseet, General Manager of Marketing and Customer Experience at Al Rajhi Bank, said:

“Being named Saudi Arabia’s Most Influential Brand in the banking and financial sector for the seventh consecutive year is a strong testament to the strength of our brand and the enduring trust our customers place in us. Achieving the highest overall score among banks also reflects the success alrajhi bank’s approach in combining leadership, innovation and excellence in customer experience, while continuing to deliver products and services that create meaningful and tangible value.”

 

He added: “We view brand strength as a direct reflection of the quality of the experience we deliver at every customer touchpoint. This is why we continue to invest in understanding our customers’ needs, developing simpler and more innovative experiences, and strengthening the Bank’s role in the community. We are proud that this recognition is also a testament to the dedication of our employees, whose continued commitment enables us to deliver an experience worthy of our customers’ trust and Al Rajhi Bank’s leading position.”

 

Al Rajhi Bank continues to strengthen its standing as one of the region’s leading brands. The Bank was named the Strongest Brand by Brand Finance for three consecutive years — 2024, 2025 and 2026 — and was also recognized by Kantar BrandZ as the Most Valuable Brand in Saudi Arabia and the UAE in 2024 and 2025. These achievements further underscore the strength, sustained value and enduring position of the Al Rajhi Bank brand among its customers.