Al Rajhi Bank launched its new brand identity, shifting from being a leading bank in the region to enabling financial solutions in a way that meets the prosperous future of the people under the name “UNBANK THE BANK”.

The bank announced that by launching the new identity, it goes beyond being a bank focused on providing banking products to a financial system led by its competent employees as financial advisors who design smart financial solutions directed towards understanding and empowering people to reach their full potential through comprehensive financial solutions quickly and easily.

Mr. Walid Al Moqbel, bank CEO, said that the new identity is based on three core values: prosperity where we put our passion in business using the latest technologies to motivate our customers to adopt new opportunities; ease with which we provide easy and quick solutions to help customers make the best decisions with full confidence; and value where we understand the needs and encourage building relationships to solidify strong and solid bonds with our partners.

The bank was keen that the new identity reflects its new strategy to become “beyond imagination” to build the best financial technologies for innovative and ambitious people.

The bank has developed its logo to reflect its new strategy, as it is characterized by ease of use with more modern and daring colors and curves that fit the nature of the young society and the bank’s position as a Saudi international brand that is one of the largest in the region.

The bank was keen to preserve the essence of its identity, which is distinguished by its heritage that extends back to more than six decades, which formed one of the pillars of the Saudi banking sector, and in the minds of the bank’s clients in the Kingdom and around the world, was associated with success, development and leadership in providing banking services and products to individuals and companies.