customer engagement and responsible banking

In this rapidly evolving digital banking era, a seamless, crosschannel banking experience with personalised, customer-centric services has become a clear differentiator for consumers. alrajhi bank has remained attuned with its customers over the years, identifying them and segmenting them according to their financial needs, bringing together new technologies, capabilities and insights to create unique customer experiences, and nurture deeper customer relationships.

The bank ensures all customer touchpoints remain engaging and attentive, with alrajhi bank recording a 6.5-point average increase in both digital and conventional banking Net Promoter Scores (NPS), reflecting its efforts to sustain a high level of customer satisfaction.

Material topics

Customer Experience
Customer Satisfaction
Digitalisation and Automation
Innovation and Product
Development

UN SDGs

Key highlights

Net Promoter Score (NPS) for both conventional and digital banking increased by 6.5 points on average

13.7million

customers served in 2024

Most Valuable Saudi Brand of 2024 as ranked by Kantar BrandZ

No.1

In Digital banking in 2024