subsidiaries

In 2025, the Kingdom of Saudi Arabia launched its revised Digital Government Strategy for 2025-2030, and the broader Vision 2030 objective of fiscal prudence. A key pillar of this revised strategy is the strategic reallocation of the IT budget, and a very significant shift in procurement practices that saw the government move away from numerous individual Requests for Proposals (RFPs) towards more centralised, framework-based agreements.

For Ejada, the IT subsidiary of alrajhi bank, these changes resulted in budget reallocations by certain existing clients, while also affecting the pace of project awards and revenue recognition during the reporting period. Ejada successfully mitigated the impact through strategic diversification efforts, strengthening its standing as a leading technology solutions and consulting services provider in the Kingdom, with a significant presence across the MENA region. In 2025, the subsidiary expanded its footprint across new sectors including transportation and logistics, real estate, and sports, while nurturing partnerships with leading global technology providers. This diversification strategy, coupled with disciplined execution and pricing optimisation, allowed Ejada to secure a strong pipeline of new contracts, resulting in a 51% YoY increase in new contract value for 2025 and a healthy backlog supporting 2026 revenue visibility. Overall, Ejada recorded a 30% YoY increase in revenue for the reporting period.

During the year in review, Ejada made great progress in executing well-defined strategic initiatives under the four main pillars of its STAR Strategy:

Growing a balanced portfolio

In 2025, Ejada successfully grew its number of contracts and new contract value across its established Lines of Business (LOB) comprising Enterprise Architecture (EA), Emerging Tech, Mobility and Customer Experience (CX), Data and Analytics, Cloud, Infrastructure, Cybersecurity and Observability, resulting in 51% YoY growth in new contract value.

Around 33% value of total new contracts value is contributed by high-value projects (greater than X 10 Mn.) in 2025. The extensive nature of some of these larger contracts meant that certain projects were shared between multiple LOBs. Responding proactively to the Saudi government’s strategic reallocation of IT spending, and the changing project landscape from government-led funding to private-sector-driven investments, Ejada secured a balanced project portfolio in 2025. The deliberate diversification of securing 24 new non-government projects from a total 41 new logos for the year ensures Ejada’s resilience in a challenging environment.

Ejada continued to deliver a wide range of projects for multiple Vision Realisation Programmes (VRPs) in 2025, contributing directly towards achieving the Kingdom’s ambitious Vision 2030 goals and driving economic diversification in Saudi Arabia. Key projects include the design and establishment of a big data warehouse for the national transportation system for the Ministry of Transport and Logistics, implementation of a unified services portal for the Ministry of Sports, a national platform for the Donation Governance Project for the National Centre of Development for Non-Profits (NCNP), a Tasheel and data managed services programme for the National Centre for Government Resources Systems (NCGR), a foreign banking service project for Abu Dhabi Commercial Bank (ADCB), an Online Toxicology Analysis Requests and Results (OTARR) system maintenance and operation project for the Ministry of Health, a project for external data integration through a data warehouse to develop business intelligence for the Ministry of Economy and Planning, and ERP transformation project for Mobily, and a platform and services framework agreement for NEOM.

Ejada’s expanded lines of business and the corresponding portfolio of growing competencies also enabled the subsidiary to contribute greatly towards the continued implementation of alrajhi bank’s overarching ‘harmonize the group’ strategy during the year in review. Ejada successfully executed a number of major alrajhi group projects throughout 2025, equipping the group with systems, tools and technologies to better leverage collective synergies. These projects included the establishment of a Unified Command Centre (UCC) to centralise monitoring and operations across alrajhi group, to enhance service reliability and operational efficiency through proactive incident management; the implementation and operation of a Quality Centre of Excellence (QCOE) for the group; the design, development and deployment of Hybrid Cloud Data Centres to host, migrate and manage alrajhi group community cloud; upgrading the Data Management Framework across alrajhi group in adherence with the Kingdom’s comprehensive legal and regulatory framework for data management, comprising the Personal Data Protection Law (PDPL), and National Data Management Office (NDMO) Standards and Policies; implementing the Splunk Observability Cloud Platform to provide comprehensive visibility to alrajhi bank’s digital infrastructure, supporting robust IT operations and advanced fraud detection capabilities; creating a unified customer profile for customers across alrajhi group; establishment of a central and unified product catalogue, and monetisation platform across alrajhi group; and the centralisation of the Service Desk (SD) Support across the bank and its subsidiaries, to highlight a few.

Ejada implemented a Unified Credit Decision Engine, and took on the full DigiCore Core Banking Engagement for alrajhi bank during the reporting period, while streamlining the digital transformation journeys for the international branches in Malaysia and Kuwait. Ejada also worked on several other alrajhi group subsidiaries, including the Core Banking and BNPL Engagements at Emkan, alongside the migration of its Loan Management and Loan Origination systems, as well as the launch of Value-Added Products and API subscription products for Neotek.

Strengthening partnerships across tech value chain

Ejada continued to nurture strategic partnerships with global technology and software giants to strengthen the tech value chain and accelerate innovation, with many partners recognising Ejada’s increasing competency and specialisation throughout the year:

• Recognised as ‘Partner of the Year’ by Google Cloud Country
• Recognised as Dataiku’s 2025 EMEA Systems Integrator Partner of the Year
• Recognised as ‘Cloud Security Partner of the Year’ by Palo Alto Networks Saudi Arabia
• Named ‘Kaspersky’s Fastest Growing Partner’ in Saudi Arabia
• Won Altair’s ‘Preferred Channel Partner’ Award
• Presented with Red Hat Fastest Growing Partner Award
• Won ‘Shield of Appreciation’ from CISCO Splunk
• Promoted to Gold Certified Partner by Camunda
• Recognised as ‘Rookie Partner of the Year – Saudi Arabia’ by Nutanix
• Recognised as ‘Outstanding Revenue Partner’ by Huawei Cloud

The subsidiary also formed 18 new and promising alliances with emerging tech players gaining access to varying specialisations including AI, Cloud and Data Infrastructure, Enterprise Software, Cybersecurity and Fintechs. These partnerships and recognitions amplified Ejada’s brand reputation as one of the major technology integrators and digital transformation partners in the Kingdom.

A sought-after employer

Ejada’s expanding portfolio of top public and private sector clients and complex projects remained catalyst to its growing reputation of being a sought-after employer in KSA’s highly-contested technology job market in 2025. The reporting period saw Ejada’s core delivery headcount YoY increase of 14.3% at the close of 2025. 43% of the total delivery employees were located in KSA, while 57% in offshore locations. This comes in the wake of two new Ejada offices commencing operations in 2025, one in Al Qassim, Saudi Arabia, and another new offshore office in Chennai, India.

In Saudi Arabia, Ejada met its nationalisation target by reaching a Saudisation rate of 72%, a significant increase from 52% at the start of the reporting period. HR governance and compliance practices were established, with criminal check practices implemented internally. A total of 28 internal events were held across Ejada locations to nurture a strong company culture, and improve employee engagement and morale. A critical roles framework was established during the reporting period, a HiPo programme for high-potential individuals introduced, and succession planning completed for the 2025 cycle. In order to strengthen its talent pipeline and attract top talent, Ejada also completed tie-ups with 4 top universities and higher educational institutions in 2025, and also participated in 4 career fairs, sourcing over 400 prospective applicants with potential to inject fresh perspectives, and bridging future skill gaps.

A mature business model

Ejada continued to enhance its regulatory compliance and professional accreditations to strengthen internal systems, and set an industry benchmark for operating standards, particularly across its Application Development Centre and Application Testing Centre of Excellence.