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customer engagement and responsible banking
GRI
3-3
Material Topics
- Customer Experience
- Customer Satisfaction
- Digitalisation and Automation
- Innovation and Product Development
UN SDGs
Key highlights in 2025
No. 1 in Banking Net promoter score (NPS)
82
(Conventional banking)
20+ Mn.
Customers served
- Best Loyalty Programme KSA Banking Sector – Gazet international
- Best Customer Loyalty and Rewards Programme – Tab Mena Finance Awards
- Recognised by Brand Finance as the Strongest Banking Brand in the Middle East for the fourth consecutive year, achieving a Brand Strength Index score of 87.8 and maintaining its prestigious AAA rating.
- Named the Most Valuable Saudi Brand by Kantar BrandZ, with a brand valuation of USD 16.8 Bn.
No. 1
in Digital banking in 2025